trguj.me
trguj.me is a marketplace platform for both individual sellers and businesses — think eBay meets Amazon, built for a regional market. I was brought in as the lead designer from day one, with full ownership over the UX and UI of both sides of the platform: the buyer-facing product and the seller management experience.
Designing a two-sided marketplace from scratch means solving two fundamentally different problems simultaneously — a discovery and purchase experience for buyers, and a powerful inventory, listing, and order management system for sellers — without letting either side compromise the other.
Industry
Aviation & Travel
Type
0 to 1 Product, Dual User Journey
Year
2021-2022
Key decisions
Research & competitive analysis
I started by mapping the competitive landscape — analysing established marketplaces for what they got right and, more usefully, what they consistently got wrong. This informed the initial structural decisions before any UI work began.
User types & flows
I defined the core user types for both sides of the platform and built out the primary user flows — from product discovery and purchase on the buyer side, to onboarding, listing creation, inventory management, and order processing on the seller side. Getting the information architecture right at this stage was critical before moving into interface design.
The core design challenge
The central tension in any two-sided marketplace is this: buyers need simplicity, sellers need power. The same platform has to serve both without feeling like a compromise for either. The seller dashboard in particular required careful thinking — it needed to handle complex product and inventory management while remaining approachable for individuals who had never sold online before.
Outcome
The result was a complete platform design covering buyer-facing discovery, search, and purchase flows alongside a full seller management system — listings, inventory, order tracking, and account management — all built from scratch in Adobe XD.
This was the most end-to-end project I've owned: from initial research through user flows to final UI. It's also the clearest demonstration of how I think about systems — not just individual screens, but how every part of a product connects to every other part.
